Media spend$2,461.73
Purchase value$26,331.24
Reported ROAS10.70×
Purchases113
Cost per purchase$21.79
Supplied screenshot. Metrics are transcribed as shown. Cropped views preserve retained numbers; date captions come from the source where available.
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What this
report shows.
Partial-month audience selection
The window ends May 17. It should not be described as a full month or compared with full months as if durations matched.
Reading the numbers
Purchase value is platform-attributed, not profit. A screenshot does not establish incremental lift or show store-side reconciliation, refunds or all attribution settings. The historical figures are not a promise of future performance.
How to read campaign screenshots