Read the date and selection first
A seven-day view and a nine-month view answer different questions. So do a campaign and a selection of ad sets. Find the date range, reporting level and selected rows before comparing returns. If any are missing, say so. Do not infer a monthly pace from a screenshot that never shows a month.
Distinguish purchase value from profit
Reported purchase value is attributed to selected activity by the platform. It does not subtract inventory, fulfillment, fees, returns or management costs. ROAS divides reported value by media spend. A result can look attractive while leaving little contribution after the rest of the business costs. Store records are needed to examine those differences.
Do not add overlapping screenshots
An account screenshot can contain a campaign that appears again in a detailed ad-set view. A weekly window can sit inside a longer report. Adding those totals counts the same activity again. Our Results collection keeps screenshots individually accessible and describes known relationships between reports. Separate presentation does not imply separate clients.
Ask what the evidence cannot establish
A screenshot alone does not prove incremental lift, explain which creative caused an outcome or verify store-side net revenue. Ask about attribution settings, refunds and order records if those questions matter. Distinguish what is visible, what is known from other records and what remains an assumption.
Put it into practice
Check the period, selection, metric definitions and known overlaps before using a case-study number.