Media spendNot shown
Purchase value$13,038.50
Reported ROAS11.71×
Purchases50
Cost per purchase$22.26
Supplied screenshot. Metrics are transcribed as shown. Cropped views preserve retained numbers; date captions come from the source where available.
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What this
report shows.
Purchase columns
Report 09 shows spend columns for this same July selection. The two screenshots describe the same result.
Reading the numbers
Purchase value is platform-attributed, not profit. A screenshot does not establish incremental lift or show store-side reconciliation, refunds or all attribution settings. The historical figures are not a promise of future performance.
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